Did you know that 89% of French people would like to buy more « Made in France » products?
Faced with this growing interest, personalised textiles offer visual communication professionals the opportunity to meet these new expectations. Quality, proximity and a controlled ecological impact are all undeniable advantages for standing out in a fast-changing market.
French know-how and its assets
France, renowned for its textile heritage, is a major player in the clothing industry. As Europe’s second-largest producer of technical textiles and the world’s leading player in the luxury fashion sector, France stands out for its unique blend of traditional heritage and cutting-edge technology.
Beyond these prestigious fields, French know-how is also expressed in the production of textiles such as knitwear, wool and canvas, proving that « Made in France » is accessible to all companies wishing to promote quality, proximity and authenticity through customised French textiles.
The different labels and certifications
Textile professionals can use a number of labels and certifications to guarantee the reliability of products made in France:
Origine France Garantie: One of the best-known labels. It indicates that the product takes its essential characteristics in France and that more than half of its unit cost is acquired on the national territory.
Entreprise du Patrimoine Vivant : Awarded by the French government, this label recognises exceptional craftsmanship. It is awarded to companies that master rare or complex techniques.
France Terre Textile: Regional certification indicating that at least 75% of production operations (weaving, knitting, dyeing, etc.) are carried out in the region concerned.
These labels highlight quality control and production methods. However, it is not compulsory to indicate the origin of a product in the textile industry. It is therefore important to remember that a ‘Made in France’ item that does not bear one of these labels or certifications can still benefit from the quality and authenticity of textiles made in France.
Personalised textiles: « Made in France » basics not to be missed
Many textile brands offer « Made in France » products suitable for personalisation, ideal for textile professionals, clubs or companies looking for products that combine quality and local commitment.
- ATF offers many « Made in France » luggage items, such as the CLOVIS fanny pack (04344), which offers practical storage space with its inside pocket and zip fastening. The Thomas tote bag (03643) in organic cotton is a French and ecological product!
- The Et si on l’appelait Francis brand offers the FRANCIS (fra190) T-shirt in organic cotton. The T-shirt is one of the best-sellers in personalised textiles. Choosing a « Made in France » product will ensure that it is durable and comfortable, allowing you to stand out from the crowd with an offer that is both ethical and responsible.
Personalised textiles: from manufacture to personalisation
It is essential that the commitment to local production does not stop at the place where the textile is manufactured, but extends to personalisation.
It is possible to buy an item stamped « Made in France » that has been personalised abroad. This dilutes the authenticity of Made in France.
To guarantee a truly local product, you need to pay particular attention to the traceability of the item from start to finish, ensuring that every stage, from manufacture to embroidery or printing, is carried out in France. This not only ensures optimum quality, but also reinforces your support for the local economy by choosing clothing that is both functional and meaningful.
Conclusion
Choosing Made in France personalised textiles means not only choosing quality and authenticity, but also promoting responsible practices that promote local know-how.
It’s an opportunity to stand out from the crowd by offering products that combine aesthetics, ethics and performance. At a time when the market is moving towards more conscious and sustainable consumption, incorporating ‘Made in France’ textiles into your collections is a wise move that will respond perfectly to consumers’ growing aspirations for products that make sense.
Make the choice to have a positive impact, both economically and environmentally, with « Made in France » personalised textiles!