How can you reinforce your brand image or that of your customers with personalised textiles and objects? Nothing could be simpler! Find out in this article how to take your business to the next level with these products!
Why personalised textiles and objects are powerful media
Textiles and objects are tangible media that are increasingly durable, both ecologically and in terms of their longevity. By integrating your company logo or slogan on objects that can be touched and used, you create a positive association between the object in question and your company; the user has a constant reminder of the brand.
What’s more, opting for the personalisation of textiles and objects represents a long-term investment that will complement your ephemeral marketing campaigns.
The possibilities are almost endless in terms of products and types of personalisation. Whether you choose embroidered polo shirts, personalised water bottles or even caps bearing your company logo, personalised textiles and objects are useful in all circumstances:
- For events and trade fairs
- For loyalty campaigns
- For internal cohesion and a sense of belonging
- For targeted marketing campaigns
How to stand out from the crowd with personalised textiles and objects
Tip no. 1: Choose the right products to make an impact on your target group and make their use intuitive and natural
Identify products according to the age of your target or the context. You can also focus on quality for a top-of-the-range image. A quality product makes you want to use or wear it.
Textile brands such as Tee Jays and Build Your Brand, with their range of premium products, will reflect the quality of your company.
- Tee Jays is a range of timeless, high-quality basics designed with attention to detail.
- Build Your Brand is a collection of quality clothing with streetwear cuts that reflect the spirit of the times.
As far as objects are concerned, prefer a stainless steel water bottle or a recycled cotton bag to the traditional plastic one. These alone convey the image of a responsible company.
Tip no. 2: Be creative in the placement and size of your markings
When we think of a personalised T-shirt, we think of a logo on the front (heart) or on the back. But have you thought about varying the branding areas?
Why not put your logo on the sleeve of your T-shirt or on the side? A ‘heart high’ can also stand out. It doesn’t take much to attract attention, and these unconventional branding areas can make a real impact. These are details that can make all the difference!
Tip no. 3: Adapt textiles and objects to your graphic charter
It is important to respect your graphic charter (logo, colours and typography). You need to maintain a style and visuals that reflect your company’s values and positioning.
To take things a step further, use your logo in a range of colours and formats: this will enable you to work with ease on coloured textiles or objects with a more complex design. When selecting colours, avoid « tone on tone » if you don’t want to play down the visual.
Conclusion
The details that count
Careful design, quality materials and a fashionable cut will help you maintain a strong brand image.
Your customers immediately notice the attention to detail. Whether it’s the originality of an embroidery or the choice of organic cotton, these seemingly insignificant elements say a lot about your company’s philosophy and personality.
Why use personalised textiles and objects?
Personalised media continue to convey your image long after they have been distributed. A T-shirt, a cap or a mug will remain a part of your customers’ and prospects’ daily lives for a long time to come.
The creative possibilities are immense: choice of product, design, type of branding, etc. So you can tailor your campaigns to suit the seasons, events or profiles of your different targets.
To find out more
All you need to do is find a reliable supplier offering a wide range of products and personalisation techniques.