Stanley/Stella has been changing the rules of customisable clothing: premium cuts, style and a commitment to sustainability since 2012. With Bernard de Coninck (the brand’s Print & Demand division), discover the brand’s DNA, its B2B choices and its anti-greenwashing vision.
In this episode, Stanley/Stella looks back at its birth in 2012 and its mission: to create clothes that people really want to wear, to limit waste while raising standards in the industry. Bernard de Coninck details the brand’s three pillars(premium product, fashion and respect for people and the environment) and explains how this commitment translates into concrete action, beyond production, with a transparent approach to avoid greenwashing.
Stanley/Stella has also opted for a B2B model, designed for personalisation via a network of printing partners, as well as the challenges of print on demand, where quality must be « felt » without touching the product.