The Custom Textiles and Products Blog

Everyone demands social and environmental responsibility, but few brands provide tangible evidence of it. For this new episode of TH4 Focus, we’re joined by Fabien Dumonal, Country Manager at Fruit of the Loom. The aim? To move beyond the usual slogans and take a closer look at the actual measures being taken by the manufacturer.

In the field, high visibility is non-negotiable. Between regulatory requirements, the need for everyday comfort and brand image, how do you choose the right kit? For this new episode of TH4 Focus, we’re joined by Kirsty Blackstock, Brand Ambassador at Result Clothing. She breaks down the technical aspects of the Safe-guard range for us to […]

When we think of promotional clothing, we often picture distant factories and a lack of traceability. Yet other industrial models do exist. In this new episode of TH4 Focus, we are joined by Fabien Dumonal, Country Manager at Fruit of the Loom. As the brand celebrates its 175th anniversary, he explains the strategic decision to […]

In this new episode of TH4 Focus, Result Clothing explains how to choose the right professional softshell jacket based on intended use, weather conditions, desired comfort and the type of branding. Kirsty Blackstock, the brand’s Brand Ambassador, discusses the differences between 2-layer and 3-layer jackets, as well as care and customisation. Although it’s a bestseller […]

In this episode of TH4 Focus, Fabien Dumonal, Country Manager, looks back at the history of Fruit of the Loom and Russell Athletic. Two iconic American brands, two complementary market positions: apparel communication, brand image, product quality, branding and sporting heritage. A useful discussion to help guide the choices of retailers, agencies, businesses and professionals […]

Stanley/Stella has established itself as a benchmark in responsible textiles for print on demand. Bernard De Coninck explains the brand’s vision, its production choices in South Asia, the importance of design and quality, and its commitment to transparency.

In this TH4 Focus episode, Kirsty, Brand Ambassador at RESULT CLOTHING, presents the Result Recycled range. Recycled materials, product quality, personalisation, price, transport and technical limitations: the discussion deciphers the concrete choices made by the brand to offer customisable, sustainable and coherent professional clothing, without giving in to facile slogans around responsible textiles, with a very down-to-earth vision.

Recycled cotton, earthy colours, oversized and premium fibres: Stanley/Stella is preparing for 2026 with a clear vision of responsible fashion. In this episode, Bernard de Coninck reveals what goes on behind the scenes: design, printing constraints and material choices for ready-to-customise pieces.

In this episode, Kirsty Blackstock, brand ambassador for Result Clothing, looks back at the DNA of a brand designed for textile branding, promotion and professional clothing. History, collection development, access to customisation, sizing, logistics and recycled materials: a concrete discussion to understand what makes Result so strong with distributors and professionals in the B2B textile sector.

How does Stanley/Stella manage to grow without abandoning its premium and sustainable standards? Bernard de Coninck takes a behind-the-scenes look at a model based on hand-picked retailers, digital tools and a long-term vision.

In this episode, Sainte Armure shares a simple method for caring for woollen jumpers. Paul Boyer explains when to intervene (and when not to), how to limit wear, avoid felting and preserve the fit. Aeration, choice of products, stain management, drying flat and the impact of synthetic fibres: the essentials, without complications.

Why do some T-shirts hold up better, mark better and look better wash after wash? Stanley/Stella explains: cuts, weights, choice of yarns, finishes, lab tests and carbon footprint data. A practical masterclass, model by model.

Sainte Armure deciphers the criteria that make a good wool jumper: merino, micronage, carded vs combed yarn, gauge, jersey and ribbing. A clear guide to buying better and keeping your knits for longer.

Why have Stanley/Stella polo shirts become a benchmark in customisable textiles? Stitched fabric, print rendering, embroidery, colour stability, quality control… Bernard De Coninck reveals the technical choices and requirements that make the difference.

With Paul Boyer, materials and knitting expert, discover the DNA of Sainte Armure. Fibres, gauges 8 and 15, integral knitting: the episode explains what gives the jumpers their great hold and real durability. The brand claims to be 100% locally produced in Normandy, continuing the textile expertise of the Virois basin.

Since 2012, Stanley/Stella has established itself as a European leader in premium, sustainable, customisable clothing. This episode looks at how to combine style, quality, customisation and sustainability.