Stanley/Stella reveals what makes a T-shirt truly premium: a ‘cut and sew’ fit, selected cotton, single jersey, impeccable finishes and consistent production. Bernard de Coninck also shares the quality tests, the stricter tolerances than the market and the impact measurement process (carbon, water, energy) published on the brand’s website.
In this episode, Stanley/Stella explain what distinguishes a T-shirt designed to last: more precise ‘cut and sew’ cuts, rigorous choice of materials and mastery of single jersey (from very light to heavy, with a current trend towards oversized).
Bernard de Coninck looks at the details that make all the difference in everyday life: the finish of the collar, clean seams, no markings on the collar and detachable labels. We also focus on three Stanley/Stella T-shirts: the Creator 2.0, the Sparker 2.0 and the Breezer.
The discussion also covered textile quality tests (dimensional stability, colour fastness, peeling) and the requirement for stricter tolerances. Finally, the brand highlights its measurement of the carbon footprint of textiles, water and energy via primary data published online.