In this episode of TH4 Focus, Fabien Dumonal, Country Manager, looks back at the history of Fruit of the Loom and Russell Athletic. Two iconic American brands, two complementary market positions: apparel communication, brand image, product quality, branding and sporting heritage.
A useful discussion to help guide the choices of retailers, agencies, businesses and professionals in the personalised textile sector.
Fruit of the Loom, founded in 1851, embodies reliability, high-quality knitwear and an accessible positioning for textile marketing projects.
Russell Athletic, with its strong links to the world of American sport and the invention of the sweatshirt, stands out for its more premium approach, focusing on image, kit and structured outfits.
This discussion helps you better understand how to choose between the two brands depending on the end use: personalised textiles, workwear, promotional items, branding, embroidery, heat transfer or DTF.
An episode well worth watching to help you advise your customers more effectively and refine your fabric choices on TH4.com.