When we think of promotional clothing, we often picture distant factories and a lack of traceability. Yet other industrial models do exist.
In this new episode of TH4 Focus, we are joined by Fabien Dumonal, Country Manager at Fruit of the Loom. As the brand celebrates its 175th anniversary, he explains the strategic decision to set up a vertically integrated factory in Morocco to supply the European market.
Fabien explains, step by step, why Fruit of the Loom claims its exclusive status as a Euromed textile manufacturer.
With a vertically integrated factory in Morocco, the brand spins its own yarn, manages the dyeing process and manufactures its finished products for over 90 per cent of its range.
This geographical location on Europe’s doorstep ensures complete transparency, to the extent that the production site can be viewed directly on Google Earth.
Beyond the mere logistical benefits, this structure enables daily monitoring to ensure consistently impeccable quality across the collections. Discover all these stages of responsible production in our video interview.