With its roots in sailing, Pen Duick adapts its maritime heritage to meet the needs of businesses and their teams. Pénélope Guéguen, brand development manager, presents a range of customisable professional outdoor clothing designed with durability, comfort and team spirit in mind. A useful discussion for communications departments, agencies and branding professionals.
Pen Duick offers more than 150 items of clothing and accessories designed for professional outdoor use. Softshells, fleeces, bodywarmers, jackets and parkas are specifically designed to provide protection against the cold, wind and rain.
The brand organises its range around three complementary lines: Essentielle, designed for high-volume orders and basic requirements; Match, designed to enhance a team’s visual unity; and Prime, dedicated to materials and products with advanced technical features.
The design is based primarily on usage patterns observed in the field. The nature of the work, the amount of time spent outdoors and the conditions encountered all influence the choice of materials, cuts and level of protection.
The ability to customise is built in right from the very first design. Features such as invisible zips make it easier for branders to work on technical fabrics without damaging the garment. This attention to branding helps to create a functional medium that enhances the company’s image.
Watch the full interview to find out about Pen Duick’s history and product philosophy.
FAQ
Pen Duick organises its range around the Essentielle, Match and Prime collections. Essentielle is designed specifically to meet high-volume requirements with basic items. Match enables teams to achieve a unified look using black or navy base colours and colourful contrasts. Prime serves as the brand’s showcase for technical expertise and innovation.
Pen Duick’s range includes softshells, fleeces, body warmers, jackets and parkas. These garments are designed for a variety of professional outdoor uses. The choice depends on the employees’ roles, the conditions in the field and the level of protection required against rain, wind or the cold.
Pen Duick takes personalisation into account right from the initial design stage of a new product. In particular, the brand incorporates concealed zips and other features that facilitate access to the various branding areas. This design makes it easier to personalise technical fabrics whilst minimising the risk of damage to the garment.
The choice must be based on actual use in the field. Pen Duick recommends taking into account the employee’s role, the duration of exposure to outdoor conditions, and the need for protection against the cold or rain. The fabric, cut, comfort and customisation options must then be tailored to this specific use.
Pen Duick clothing can be used to kit out staff, create a cohesive team image or represent a company at a trade fair. The designs are also intended for regular wear outside of professional events. The brand thus aims to combine functionality, comfort and personalisation whilst enhancing the collective image.