Stanley/Stella unveils its direction for 2026: a return to « destroy » vintage, looser volumes, an earthy colour palette and greater use of recycled cotton. Bernard de Coninck explains how the brand combines fashion and image wear, while guaranteeing excellent printability thanks to extensive testing and technical work.
Stanley/Stella presents the main lines of its 2026 collection: responsible fashion that combines style, comfort and performance for customisation.
Bernard de Coninck is exploring the return of vintage ‘destroy’ looks, the rise of oversized cuts, and a palette of natural ‘earth’ colours designed to last. The brand features a mix of organic and recycled cotton, with a specific approach: recovering and reintegrating cotton fibres from production to preserve quality.
On the print on demand side, Stanley/Stella explains how technical marking constraints influence product development.
The episode also looks at transparency, certification (GOTS) and European regulatory developments (Digital Product Passport). To find out more about trends and choices in this area, launch the podcast.